Graco — Alex HM

Graco Brand Guidelines

Creative direction and strategy of Graco brand refresh, including development of brand guidelines, creation of companion asset toolkit systems, and brand assets library and website.

Graco-OmniVBL-2022-fullversion_brand positioning 1.png

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Graco-OmniVBL-2022-fullversion_Brand Silos.png

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Graco-OmniVBL-2022-fullversion_Print - Carton Anatomy.png

Graco-OmniVBL-2022-fullversion_Target Consumer.png

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template-of-a-catalog-held-by-a-girl-while-sitting-on-a-pink-chair-a14651.png

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Mayfield Ice Cream